Looking for a more specific outcome? We’ll build a solution to get you there.
Looking for a more specific outcome? We’ll build a solution to get you there.
We partnered with Mills Fleet Farm to transform and scale their e-commerce system and to sustain their multi-channel product-intensive business. This move improved inventory accuracy, optimized the customer experience, and improved system performance across their varied retail brands.
Mills Fleet Farm has been a long-time retailer in the Midwest since 1955. It is built on the pillars of Midwest grit, with stores that offer farm supply, outdoor, home, and case lifestyle products. They work on the basis of authenticity, a commitment to values and quality, and a true understanding of their clients. And that is what made them a reliable retailing destination over the last seventy years.
Retail and E-commerce
Development, Customization, Migration, and Support
Multi-Category Enterprise Retail Chain
Mills Fleet Farm’s multi-channel retail and large product line relied on the system’s efficient operation and accurate data. Nevertheless, frequent bugs, navigation issues, and inefficient integrations prevented maintaining a clear inventory track and effectively managing orders. Sales peaks were seasonal, further straining the platform.
Its fundamental conflict was the stabilization of the system, the centralization of information across various retail touchpoints, and the enhancement of integrations with logistics and ERP vendors to enable quicker and more reliable order handling.
To address this, they partnered with us to achieve:
Enhance ease of use and efficiency in managing the large product line and the customer browsing experience within the system.
Unify information to provide a clear, accurate, and single view of inventory across all retail channels.
Enhance relationships with logistics and ERP systems to enable quicker, dependable order fulfillment.
Fleet Farm approached us as their technology partner to polish the technology that is underpinning the day-to-day retail sales of this company and provide a seamless experience when shopping online and at their stores. One of the areas where we influenced change was collaboration with their team, as we came up with additions that created order and uniformity in operations, minimizing friction at work.
The result was a platform better suited for the pace and variety of Fleet Farm’s retail business.
The key solutions included:
We executed the project in a phased and controlled manner to ensure Fleet Farm’s retail operations remained uninterrupted while improvements were rolled out. Each step allowed us to refine workflows, validate integrations, and align the digital systems with their multi-channel retail needs. The implementation was defined by:
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We provided continuous technical direction, helping reshape backend workflows to be more efficient and predictable
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ERP and logistics systems were integrated and validated to ensure accurate fulfillment and stock updates
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Each enhancement was transitioned smoothly, giving them full clarity and control over the updated platform
To improve Fleet Farm’s digital retail experience, we used a technology stack capable of handling a wide range of products, high-volume traffic, and numerous seasonal updates. Here’s the foundation behind the improvements:
To make browsing easier and enhance multi-category shopping flows
React
HTML5
CSS3
Angular
To power product logic, inventory management, and secure order processing
Python
Django
Flask
Spring Boot
Java
To maintain accurate data for products, stock levels and customer interactions
PostgreSQL
MySQL
MongoDB
To ensure real-time inventory sync, fulfillment updates, and streamlined order workflows.
Logistics Providers
ERP Systems
custom Python scripts
To support stable deployments and smooth scaling during seasonal spikes
Docker
Kubernetes
To automate builds and maintain predictable releases
Git
Jenkins
GitHub Actions
The improvements made across Fleet Farm’s commerce ecosystem delivered measurable gains in performance, accuracy, and day-to-day retail efficiency. The platform became more stable, more predictable, and more responsive to customer and store needs.
Navigation improvements made product discovery quicker and more personalised
Logistics and ERP integrations worked together with higher precision
Reduced system interruptions gave teams more time to focus on growth and merchandising
Our team will work hand-in-hand with you to create consistency across your online, store, and warehouse systems.
"Their ability to adapt to changes and proactively manage potential roadblocks is commendable."
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