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Elevated PetMeds’ Prescription E-Commerce Platform

PetMeds partnered with RBM to improve its digital prescription delivery system and to provide a more efficient, end-user-friendly e-commerce platform. We took their ATG platform to the next level, resolved longstanding operational challenges, and added features that reduced manual work and enabled faster order processing. The outcome was a more cohesive and safer virtual ecosystem that aligns with PetMeds’ mission to provide accessible pet care.

About the Client

PetMeds is a licensed pet pharmacy committed to becoming β€œYour Trusted Pet Health Expert,” offering prescription medications, health essentials, food, and wellness products directly to consumers across the U.S. With nearly three decades of experience in the pet-care space, the company serves dogs, cats and horses and partners with veterinarians and wellness experts to ensure safe, reliable, and accessible care.

Industry

E-commerce

Services

Development, Deployment, Optimization, and Support

Business Type

D2C Enterprise

The Challenge

The Oracle ATG Commerce solution deployed by PetMeds needed serious stabilization due to bugs, performance issues, and unreliable integration points. These weaknesses slowed prescription fulfillment and inhibited the team’s ability to implement improvements quickly and safely.

The main problems were to enhance operational consistency, increase system performance, and strengthen the platform to facilitate advanced integrations.

The client has three priorities with which we were involved:

Platform stability and optimization

Focus on eliminating current bugs and performance bottlenecks to ensure a stable, efficient platform for Oracle ATG Commerce.

Faster, more efficient prescription procedures

Improve the existing fulfillment process to ensure it is quicker and less error-prone when handling prescriptions.

Stable, liquid integration of veterinary APIs

Forge strong, flexible integration points to reliably connect the platform to external veterinary APIs.

The Solution

PetMeds engaged us to get their ATG platform up and running and help them address the ongoing challenges slowing prescription fulfillment. We intervened without introducing any additional overhead and worked on the particularly important areas: speed, reliability, and improved workflows.

After we identified the bottlenecks, we developed a solution focused on making operations easier, strengthening integrations, and delivering the fast, reliable experience PetMeds’ customers desired.

The most important deliverables were the following:

The Implementation

Our solution implementation was phased to ensure the system remained stable and allowed PetMeds to test and implement changes. This strategy enabled their team to stay optimistic and to be in control of the project.

1

Staged Implementation

To start, we focused on stabilizing the ATG system, resolving issues that slowed prescription processing, and preparing the platform for future upgrades.

2

Iterative Development

Updates were introduced gradually, tested in real-world scenarios, and revised based on feedback from the PetMeds team.

3

Professional Advisory and Support

We provided consistent technical advice to the client on refining or streamlining underlying workflows.

4

Smooth Handoff

In the final phases, we were taking the client through every update and assuring their teams that they were ready to handle the new platform.

5

Project Underway

More stages are already underway, which can facilitate further improvements and more profound integration requirements.

Technology We Deploy

Delivering a stable and secure prescription platform for PetMeds required selecting technologies capable of handling sensitive data, supporting real-time verification, and ensuring consistent performance. The table below highlights the tools we used:

To support UI refinements, enable smooth prescription workflows, and ensure a clean, responsive user experience

React

HTML5

CSS3

JavaScript

To handle business logic, prescription processing rules, and secure server-side operations

Python

Django

Flask

Node.js

Express.js

Java

Centralized and reliable storage for prescriptions, customer profiles, order data, and product information

PostgreSQL

MySQL

MongoDB

To support real-time prescription verification, secure payments, and seamless communication across third-party systems

Veterinary API Integrations

Payment Gateway APIs

Custom Java Services

Enables controlled deployments, environment consistency, and scalable release cycles

Docker

Kubernetes

Cloud-Based ATG Environments

To streamline builds, automate testing, and ensure quick, stable rollouts across multiple environment stages

Git

Jenkins

GitHub Actions

The Results & Feedback

The upgrades to PetMeds’ ATG ecosystem delivered quantifiable improvements in system reliability, workflow efficiency, and customer performance.

API connection Stable Integrations

API connections were also stable, improving accuracy and consistency.

Better Customer Chase

There were fewer hassles, and the shopping experience was smoother and more predictable.

Less Workload

The team had time to complete substantial work because most repetitive issues had been minimized.

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