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One of the largest designer footwear and accessories retailers in North America is DSW (Designer Shoe Warehouse), which is the flagship brand of the Designer Brands Inc. DSW has a massive portfolio of stores and has the image of providing designer fashions at mass, and every-day styles and trendy merchandise, and with the design, sourcing and production expertise of Designer Brands, worldwide.
Consumer Retail
Optimization, Integrations, Enhancements, and Support
Publicly Traded Retail Corporation
As DSW continued to expand its digital presence, the platform needed refinements to keep pace with the pace of fashion retail. Search behavior, sizing accuracy, and promotional workflows required tuning, and the system had to support rapid updates without disrupting customer journeys.
The core challenge was modernizing the experience while enabling smoother integrations and faster feature delivery across a rapidly changing retail environment.
DSW approached us to help with:
DSW collaborated with us to enhance the technology of their speedy fashion shopping experience. They required a team capable of strengthening the basic features, delivering updates quickly, and integrating several third-party retail systems without halting current operations.
We strengthened the core capabilities and fostered a more unified culture, enabling DSW to respond quickly to customer demands and deliver a superior, fashionable shopping experience.
The key solutions included:
Because DSW’s shoppers rely on fast navigation and accurate sizing, we rolled out improvements slowly and carefully to avoid disrupting ongoing purchases. Each change was validated with the team to ensure a natural fit within their retail rhythm. The implementation was defined by:
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Our team guided DSW through backend refinements and platform best practices
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Third-party systems were connected with precision to maintain syncing integrity across customer and product data
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Each update was passed on with clear guidance so their team could take full ownership confidently
DSW’s platform enhancements required a strong, flexible technology stack to support product discovery, sizing workflows, personalization, and integrations with third-party retail systems. Below is the technology ecosystem used:
To enhance product discovery and deliver a sleek, responsive fashion experience
React
HTML5
CSS3
Angular
To power search, sizing, promotions, and secure ordering workflows
Python
Django
Flask
Spring Boot
Java
To maintain accurate product, inventory, and customer data
PostgreSQL
MySQL
Oracle DB
Connects fashion analytics, personalization tools, and customer rewards in real time
Analytics Integration
Loyalty Systems
custom Python scripts
To ensure performance and fast rollouts during high-volume retail periods
Docker
Kubernetes
To streamline releases and support continuous improvement
Git
Jenkins
GitHub Actions
The enhancements made across DSW’s digital platform delivered measurable improvements in performance, product discovery, and customer engagement. The updated system became more responsive, more accurate, and better equipped to support dynamic fashion retail.
Shoppers experienced faster, more relevant product results across categories
Updated promotional workflows enabled more flexible and targeted campaigns
Analytics, loyalty, and engagement platforms synced smoothly, improving personalization
"Their ability to adapt to changes and proactively manage potential roadblocks is commendable."
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