Digital Transformation for Faster, Smarter, and More Scalable Pet Care

About the Client

PetMeds is a well-established online pet pharmacy serving pet owners since 1996. They provide prescription and non-prescription medicines, supplements, and health products for dogs, cats, and horses. The company also partners with veterinarians, insurance providers, and telemedicine platforms to deliver complete end-to-end pet-care support.

As demand for faster, more seamless digital experiences grew, PetMeds began facing challenges around platform scalability, fragmented user journeys, and the increasing need for personalized, real-time interactions. To stay competitive in the evolving pet-care commerce landscape, they required a modern, cloud-ready, AI-enabled foundation capable of improving engagement, speeding prescription workflows, and strengthening operational efficiency.

Meeting PetMeds’ Need for Customer Satisfaction and Business Growth

Challenges Identified:

Slow platform performance affecting browsing, ordering, and prescription approvals.
Weak inventory visibility causing fulfillment delays.
Fully manual prescription verification leading to slow approval cycles.
Broken customer experience with missing pet profiles and limited vet-support tools.
Scalability gaps that restricted AutoShip expansion and mobile enhancements.
High operational overhead due to manual tasks and outdated systems.
Rising competitive pressure from more advanced digital players.

Our Project Challenges

Migrating large volumes of legacy data while preserving accuracy and operational continuity.
Coordinating multiple partners, systems, and mobile integrations without business disruption.
Managing parallel workstreams across APIs, cloud modernization, and customer-facing features.

Our Process

Phase 1 (Months 1-3)

API foundation and legacy data migration

Phase 2 (Months 4-6)

Feature development (“Find a Pet,” contact forms), QA, and user testing

Phase 3 (Months 7-9)

Integrations with partners and mobile app improvements

Phase 4 (Months 10-12)

Go-live, training, and iterative optimization

Solution

RBM modernized PetMeds’ digital platform with a modular, scalable, cloud-powered architecture while retaining Oracle Commerce as the central system. Key outcomes include:

Custom APIs enabling real-time inventory, secure payments, and partner connectivity
Personalized pet profiles, vet finder, and mobile-friendly reminders
AutoShip subscriptions, improved order tracking, and rich educational content
Cloud infrastructure delivering stronger security, high availability, and scale readiness
A strategically aligned rollout plan ensuring minimal disruption and maximum adoption