Looking for a more specific outcome? We’ll build a solution to get you there.
Looking for a more specific outcome? We’ll build a solution to get you there.
Mills Fleet Farm is a large-scale retail and e-commerce brand serving customers across a wide range of categories, including outdoor, hardware, automotive, agriculture, and lifestyle products. With a strong omnichannel presence spanning physical stores, digital platforms, and integrated merchandising operations, the brand manages a high-volume, fast-moving assortment that demands precision and speed.
As Mills Fleet Farm continued expanding its digital footprint, it required a partner capable of modernizing critical catalog, merchandising, and product data workflows. The organization was looking for solutions that could enhance speed, accuracy, and consistency across channels while supporting their growing assortment and operational scale.
Retail / Omnichannel Commerce / Consumer Goods
AI-Powered Catalog Innovation Pricing Architecture Engineering Search & Browse Enhancements Analytics Implementation Cart & Post-Order Feature Extensions
Omnichannel Retail Enterprise
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Challenges Identified:
1
Phase 1 (Months 1–3)
Catalog POCs, advance onboarding models, API audit
2
Phase 2 (Months 4–6)
Pricing service modularization, REST enhancements, analytics setup
3
Phase 3 (Months 7–9)
Search/browse refinements, usability improvements, bug resolution cycles
4
Phase 4 (Months 10–12)
Cart and post-order enhancements, omnichannel integration, continuous QA
Our engineering team re-imagined the client’s catalog, pricing, and shopping workflows with a modular architecture designed for speed, automation, and omnichannel scalability. Key solution highlights include:
Achieved faster catalog onboarding with advanced workflows that reduced manual effort
Improved product discovery through optimized browse, search, and navigation paths
Delivered real-time price accuracy with modular pricing services and updated APIs
Increased analytics visibility with unified tracking for merchandising and marketing
Enhanced overall platform stability with continuous QA, monitoring, and issue resolution
Strengthened customer journeys through smoother performance and more reliable experiences
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We've streamlined processes to maximize efficiency.
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