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Optimized E-commerce Ecosystem

We collaborated with a prominent U.S. discount retail enterprise to reinforce its e-commerce foundation and enhance operations across its digital channels. This project reflects RBM’s commitment and ability to support and equip retail enterprises for their digital advancement and deliver consistent customer experiences in high-performing online environments and market shifts.

About the Client

Big Lots is an American household discount retail chain that is keen on offering branded-name products at affordable prices and making them accessible to all. They will fuse treasure-hunt shopping with close-out deals and offers that cannot be negotiated. This has made them a strong national brand in discount retail.

Industry

Retail and E-commerce

Services

Development, Deployment, Optimization, and Support

Business Type

Large Enterprise Retail Chain

The Challenge

The company relied on an outdated legacy Oracle ATG commerce ecosystem, with maintenance and continuous technical support oversight. Their system was struggling with load handling, disjointed systems that slowed release cycles, and unreliable third-party integrations during high-traffic hours. This needed expert oversight, strong architecture, and migration support.

The core challenge was to streamline platform operations, strengthen system reliability, and ensure smoother interactions across multiple internal and third-party tools.

The client turned to us to achieve digital transformation, a few of those changes being:

Digital foundation reinforcement

Making the core technology (replacing the old Oracle ATG) more stable and up-to-date to support more load efficiently, and accelerate development.

Better customer experience across all channels

The shopping experience should be simpler and more trustworthy for customers, no matter how they communicate with the brand.

Critical integration of third-party tools

The establishment of strong relationships with third-party systems to make them reliable even in periods of high traffic.

The Solution

They selected us as their long-term technology partner because they required a stable team to consolidate and stabilise their large-scale digital e-commerce ecosystem. We soon joined in without incurring any more operational overhead.

Having observed the problems, we developed a specialized e-commerce platform to unify dispersed workflows into a single, trustworthy, automated platform and streamline the overall functioning of their business ecosystem. The new custom tool would have been developed to store their product, pricing, and promotional data centrally, as well as to track deployment flows and performance on their ATG platform.

The key deliverables included:

The Implementation

We assessed and implemented the project in a full-fledged, organized, multi-staged approach, with a fluid, upwardly progressive shift and alignment of platform functionality with business targets. It was done in the following steps:

1

Technical Advisory

We used our best technical guidance and consultation to help the client make this transition during the development process.

2

Staged Implementation

First, we completed work to stabilize the ATG platform, ensuring that incremental improvements and future updates could proceed without issues.

3

Iterative Development

We then cycle through the solution, making improvements, releasing and testing them in a manageable environment. This was to ensure that the solution would be prepared to address real-world retail operational challenges.

4

Constant Testing

The solution was tested in extreme environments to ensure smooth integration with all third-party tools.

5

Easy Transition

We collaborated with the client during the handoff and oriented their team to operate without supervision, so they may be prepared to leverage the capabilities of the upgrades.

Technology We Deploy

To achieve the client’s digital goals, we needed a comprehensive tech stack. Below is the list of all the technologies we utilized:

To build a clean and easy-to-use interface for the new admin panel that the client’s teams would work on.

React

HTML5

CSS3

Angular

To handle the server-side logics, rules, processing, and communication that happen in the backend.

Python

Django

Flask

Node.js

Express.js

Java

Centralized, reliable, and safe storage of all important data

PostgreSQL

MySQL

MongoDB

Allows different systems to exchange data in real time

Data Integration

Apache NiFi

custom Python scripts

Handles how new features, changes, or fixes are released into the live environment

Docker

Kubernetes

Brings together development and operations to ensure faster builds, automated testing, continuous integration, and smooth releases

Git

Jenkins

GitHub Actions

The Results & Feedback

By delivering a combination of rapid delivery, targeted customization, and upgraded features, we gave the client a competitive edge in their domain and made their investment yield 2x.

Faster, Automated Release Cycles

The new platform is automated, enabling updates to go live faster with minimal to no human input.

Better Digital Performance

This fully centralized and optimized their system, resulting in streamlined operations and increased reliability.

Enhanced Customer Experience

Optimized platform and integration performance improved site behavior during rush hours, enhancing the shopping experience for customers.

Reduce Your Platform Optimization Costs by Up to 40%. Unlock Your High-Performing E-Commerce System Now!

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      * Your project is secure under a signed NDA.​


        * Your project is secure under a signed NDA.​

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